Project brief
Founded in 2025, Niche Care brings together two established Therapeutic Children’s Homes and their dedicated teams, united by a single vision: to provide nurturing, trauma informed care in homes that truly feel like home. Their new website needed to reflect that mission with warmth, clarity and trust at every touchpoint.
Niche Care approached us during a period of growth, seeking a digital presence that would:
- Communicate their therapeutic ethos with sensitivity
- Reassure local authorities, social workers and families
- Present their homes as safe, stable and welcoming environments
- Support future expansion as their services evolve
Our goal was to create a website that feels calm, human and grounded, a space where young people, carers and professionals can instantly understand who Niche Care are and what they stand for.



